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Level of Knowledge : Working knowledge.
Objectives.
- To provide to the students an understanding of MIS and use of information technology in business.
- To equip students with necessary concepts, techniques and skills of effective communication.
Detailed Contents . . .
Part A: Management Information Systems [50 Marks]
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System Analysis and Design – An Overview
System study; system design, development and implementation, testing and conversion.
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Management Information Systems – An Overview
Management information systems concept; evolution and elements of MIS; definition, characteristics and basic requirements of MIS; structure of MIS; computerized MIS; approaches of MIS development; pre-requisites of an effective MIS; computers and its effect on MIS, limitations of MIS; MIS v. data processing; MIS and decision support systems, MIS and information resource management, executive information and decision support systems; artificial intelligence and expert system, MIS in Indian organisations; recent developments in information technology.
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Computers and Communication – An Overview
The information technology - the concept of global village, on-line information services, electronic bulletin board systems; the internet; intranet; extranet; electronic mail; interactive video; communication channels; communication net-works; local area networks; wide area networks; video conferencing; emerging information technologies in new millennium.
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Client/Server Computing
Communication servers; digital networks; electronic data interchange and its applications; enterprise resource planning systems (ERP systems); inter-organisational information systems; value added networks.
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Electronic Commerce and Internet
E-Commerce – basics; e-commerce and internet; applications of internet; website management; multi-media.
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Contemporary Issues and Developments.
Readings
- Tata McGraw Hill
- Management information systems. Conceptual Foundations, Structure and Development
- Gordon B. Davis & Margrethe H. Olson
- E – Commerce
- Kamlesh K. Bajaj & Debjani Nag
- Prentice Hall of India
- Management information systems
- Managing Smart, 325 High Performance Tips Every Manager Must Know
- Lynne Milgram, Alan Spector & Matt Trager
- Sultan Chand & Company Ltd; Ram Nagar, New Delhi
- Management information systems
- E – Commerce
- Excel Books, A – 45, Naraina Phase – 1, New Delhi
- Information systems for managers
- Ashok Arora & Mathews Leon
- Vikas publishing House Pvt, Ltd; New Delhi
- Business information systems
Reference
- Financial Times Pitman publishing
- Business information systems;
- Bocij, Chaffery, Greasley & Hickle
- IRWINN
- Introduction to information systems – An End User / Enterprise perspective
- Tata McGraw Hill
- Management information system, the manager view
- Robert Schultheis & Marry Sumner
- PHI Pvt. Ltd; New Delhi
- Information systems for modern management
- Prentice Hall of India, New Delhi
- Information Systems – Success in 21st century
Other Relevant Books
Part B: Corporate Communication [50 Marks]
- Process of communication, barriers and gateways in communication; structure – means, modes and types of communication; feedback in communication; social aspect of communication.
- Effective speaking – principles of effective oral communication – speech preparation; observing protocol; voice control, pronunciation, body language; cues and clues; techniques of effective speech; inter-personal communication – art of conversation, conversational control; official and social functions; interviews – art of interviewing, types of interviews, conduct of interview, recording of interviews, job related interviews.
- Representation and inter-personal skills - principles of effective written communication – presentation of matters in writing in logical manner to business, social and governmental authorities; representation at public forums; press releases; preparation of bio-data and resume.
- Art of public relations; establishment of liaison, rapport with people and organisations; social events participation, program sponsorship; drafting of corporate notices and advertisements, corporate image building.
- Art of conducting negotiations; people counselling; conflict resolution and problem solving techniques; art of listening and understanding, winning over opponents; art of persuasion and influencing.
- Report writing; preparation of promotional articles, bibliography; representation of facts and figures; preparation of summaries.
- Conducting meetings and discussions; press conferences, formal and informal meetings, exhibitions, surveys, road-shows, launches, campaigns.
- Development of conceptual and analytical skills – comprehension of key issues from complex material; identification of priorities; integration of diverse sources of information; clarity in thinking.
- Personal and professional development; ingraining general and useful knowledge; emotional intelligence; personal conduct and behaviour, self confidence, initiative and motivation, business acumen, creativity, innovation and upgradation, planning for change, adapting to new situations, emotional stability, knowledge sharing and using, team building and leading.
Readings
- Vikas publishing House Pvt, Ltd; New Delhi
- Management of Public Relations and Communications
- In the World of Corporate Managers
- Time – Savers for Busy People
- Making Management still More Effective
- Longman, pearson Education Ltd.
- Communication for Business
- A.I.T.B.S. Publishers and Distributors
- Communicating for Results
- Rosemary T. Fruehling & Joan M. Lacombe
- A manual for professionals; Response Books
- More Effective Communication
- Excel Books
- The Art of Effective Communication
- Interviews, Key to Ensure Corporate Success and Satisfying Careers
- Bomy talk – The skills of Positive image
- Public Relations for Your Business
- Creativity for Managers
- The Art of Being Well informant
- Managing Time
- Effective Teamwork
- Response Books
- Persuasive Business Communication: I see what you mean
- Business Communication Today
- Body Language
- Communicating with Impact: Making Presentations
- Gordon B. Davis & Margrethe H. Olson
- Financial Times, Prentice Hall, Pearson Education Ltd.
- Marketing Communication
- Himalaya Publishing House.
- Effective Documentation and Presentation
- Jaico Publishing House Pvt. Ltd
- Positive Influencing
- Global Publishing Press
- Getting things Done Strategies for success
- All India Management Association [in association with AMEXCEL publishers Pvt. Ltd]
- Personal Effectiveness and Development
- Managing for success
- Bantam Books.
- Working with Emotional intelligence
- Macmillan India Ltd.
- The EQ Edge, Emotional intelligence and your Success
- Steven J. Stein & Howard E. Book
Reference
- Readers Digest
- How to write and speak Better
- McGraw – Hill international Inc.
- Effective Business Communications
- Herta A. Murphy, Herbert W. Hildebrandt
- South – Western Publishing
- Business Communication Process & Production
- Sage publication
- Negotiating and influencing skills
- McGraw Hill international Editions
- Management & Organization series: Negotiation – Readings, Exercises and Cases
- Roy J. Lowicki, David M. Saundes & John W. Minton
- Sultan Chand & Company Ltd.
- Fearless and Flawless Public Speaking with Power, polish and pizzazz
- Orion Paperbacks
- Executive EQ
- Robert Cooper & Ayman Sawaf
- Excel Books
- Success / Abilities – 1003 practical ways to keep up, stand out and move ahead at work
Other Relevant Books
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