CS_PP :: Professional Programme
Paper 5 : Strategic Management, Alliances and International Trade
[One paper: Three Hours – 100 marks]
Level of Knowledge:
Working knowledge
Objectives:
To develop the basic understanding of the students about the concepts, techniques and processes relating to strategic management, alliances as well as International Trade and treatiesincluding World Trade Organisation.
Detailed contents :
Part A : Strategic Management (40 Marks)
| 1. | Nature and Scope of Strategic Management |
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| Concept; role, functions and processes of strategic management in globally, competitive and knowledge-based environment. |
| 2. | Environmental Scanning and Internal Appraisal Analysis |
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| | (a) | Identification of external variables - economic, technological, legal, political, socio-cultural and, global; industry appraisal analysis and forecasting; synthesis of external factors; | | (b) | Internal scanning of the firm; | | (c) | Tools and techniques of strategic management –SWOT analysis, situational analysis; Gap analysis, impact analysis, value chain analysis; business process re-engineering. |
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| 3. | Planning and Formulation |
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| Formulation of Corporate vision, mission, goals and objectives; developing strategic alternatives, evaluations of alternatives, selection of best alternative; strategic planning vis-à -vis tactical planning; Strategic models for optimal decision–making. |
| 4. | Implementation and Control |
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| Strategy implementation; developing programs, budgets and procedures; strategic control; managing strategic changes. |
| 5. | Review |
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| Performance Evaluation - criteria and challenges |
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| 6. | Risk Management |
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| Meaning, objectives and significance; types of risks; measuring the trade off between risk and return; control and management of business risks. |
| 7. | Management Information Systems |
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| Concept, elements and structure; approaches of MIS development; pre-requisites of an effective MIS, Enterprise Resource Planning (ERP). |
| 8. | Internal Control Systems |
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| Meaning, definition, objectives, classification, scope and limitation of internal control; steps and techniques of internal control systems. |
Part B : Strategic Alliances (20 Marks)
| 9. | Nature and Scope |
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| Meaning, types and stages; integrating alliances into corporate strategy; cross cultural alliances; implementation and management of strategicalliances. |
| 10. | Foreign Collaborations and Joint Ventures |
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| Industrial Policy; Foreign Investment Policy; kinds and negotiation of collaboration and joint ventures, drafting of agreement, restrictive clauses; Indian joint ventures abroad – Indian experiences. |
Part C : International Trade (40 marks)
| 11. | International Trade and Treaties |
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| Concept and Theories of International Trade, Institutionalisation of international trade, establishment of World Trade Organisation; Economic Blocks and Trade Agreements such as ASEAN, EU, SAPTA, NAFTA etc.; India’s Free Trade, Economic Cooperation and Partnership Agreements. |
| 12. | Anti-dumping, Subsidies and Countervailing Duties |
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| WTO agreements on anti-dumping; safeguard measures; subsidies & countervailing duties; Regulatory Framework and procedure in India. |
| 13. | Settlement of Disputes under WTO |
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| Rules, regulations and procedures relating to settlement of disputes under WTO. |
Readings
| Title | Author | Publisher |
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| Strategic Management and Policy; Addison | Thomas L Wheelen and J.David Hunger | Wesly Longman |
| Strategic Planning- Formulation of Corporate Strategy | V.S.Ramaswamy & S.Namakumari | Macmillan India |
| Strategic Planning & Management | Manohar L.Gulati | Amexcel Publishers |
| Business Policy – Strategic Planning & Management | P.K.Ghosh | Sultan Chand |
| Strategic Planning & Management | P.K.Ghosh | Sultan Chand |
| Strategic Management | Francis Cherunilam | Himalaya Publishing House |
| Business Policy – Strategic Management | L.M. Prasad | Sultan Chand |
| From strategic Planning to Management | Ansoff. M.Igor, R.P.Delorch and R.I.Hayes | Willey |
| Business Policy and Strategic Management | Glueck, William F. | McGraw Hill |
| Computer and Information management | Ashok Arora & Akshaye | Amexcel Publication |
| Management Information Systems | L.M. Prasad & Usha Prasad | Sultan Chand |
Management Information Systems Conceptual Foundations,
  Struture & Development | Gordan B.Davis | McGraw Hill |
| Theory & practice of Treasury & risk Management in Banks | Indian Institute of Banking & Finance | |
| Anti-dumping Measures under GATT/WTO | Sheela Rai | Eastern Book Company |
| Understanding International Trade law | Simone Schnitzer | Universal Law Publishing |
| International Business Enviornment & Management | V.K.Bhalla & S.ShivaRamu | Anmol Publication |
| Effective International Joint Ventures | Wolf | Pentagon Publichers |
| Technology Transfers and Joint Ventures abroad | R.R.Azad | Deep & Deep Publications |
| Joint Ventures, International Business with Developing Countries | M.B.Rao | |
| Money Banking International Trade and Public Finance | Ne. This.Somashekar | Anmol Publications |
| International Business | Hill Chareles W.L.Jain Arun | Hill Education |
| International Marketing | Michael R.Czinkota, IIkka A.Ronkainen | International Thamson Computer press |
Journals
| Title | Author | Publisher |
|---|
| Chartered Secretary | | ICSI, New Delhi. |
| Student Company Secretary | | ICSI, New Delhi. |
| Strategic Management Journal | Brian K.Boyd, Klke Reuning –Elliott (wiley Interscience) | |
| Journal of Management Information System | | Leonard N.Stern School of Business New York University. |
| WTO Annual Report | | WTO |
| Referencer on WTO & GATS | | ICSI, New Delhi. |
