| 1. | Introduction to Business Strategy | 10% |
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| | • | Meaning and implications of corporate planning, long range planning, business policy planning and strategic planning; strategic management processes; meaning and use of mission, goals, objectives and targets, profit gap, sales gap, risk gap and other strategies; | | • | SWOT analysis; target selling strategy formulation and implementation, monitoring mechanism, strategies for stagnation versus growth, strategies for growth through expansion versus diversification & diversification vs core competency. | | • | Acquisition and merger strategy, strategy of joint venture both in India and abroad. | | • | Marketing strategy as a part of corporate strategy, growth under inflation and protection of shareholder, real capital. | | • | Financial objectives, non- financial objectives, resources analysis and evaluation. |
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| 2. | Forecasting and planning for strategy | 10% |
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| | • | Forecast trend and changes – social, political, legal and technological impacts. | | • | Distribution channels and competitive forces. Government policies, economic growth and government expenditure. | | • | Public and private sector investments, | | • | International trade practices and government policies for capacity expansion, new industries, subsidiaries and substitutes |
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| 3. | Model Building and models | 10% |
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| | • | Strategies in the development of models, Delphi Model, econometric, mathematical programming, budgetary and heuristic model. | | • | Sensitivity analysis and the characteristics of models. | | • | Limitations in model building vis- a-vis simulation techniques. | | • | Life cycles, Porters generic strategic, Ausoj’s model, BCG matrix and other models |
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| 4. | Marketing strategy | 10% |
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| | • | Production orientation versus market orientation, marketing objectives, framework and management of marketing mix. | | • | Linkage between strategic planning and marketing strategy-both forward and backward. | | • | Research and intelligence- source for the techniques for acquiring information necessary for marketing decisionmaking market shares. |
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5. | Application of management accounting in strategic management | 20% | | | • | Marketing strategy: analysis of marketing costs and profitability, product development policy & strategy, pricing policies and strategies, budgetary control in marketing, evaluation and control of sales activities; | | • | Operations Management Strategy: process, technology and logistic strategies, inventory policies and strategies, Human Resource Management policies and strategies, | | • | Financial Strategies and Strategic Total Cost Management |
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| 6. | Risk Measurement and Management | 15% |
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| | • | Introduction, Risk and Risk Management, | | • | Objectives of Risk Management, | | • | Risk Measurement and Pooling, Total Loss Distribution, | | • | Pooling and Diversification, | | • | Ruin Probability |
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| 7. | Risk insurance: | 10% |
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| | • | Insurability of Risk and Insurance Contracts, | | • | Insurance Pricing, Analysis Tools, Demand for Risk Management (Utility Theory), | | • | Legal Liability, Corporate Liability, Liability Issues, | | • | Insurance case study: Auto Insurance (or such other insurance industry segment as may be notified ) | | • | Commercial Insurance. |
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| 8. | Corporate risk management: | 15% |
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| | • | Risk Management and Shareholders, | | • | Risk Retention/Reduction, | | • | Financial Risk Management, | | • | Futures and Options, | | • | Asset / Liability Management, | | • | Project risk management, Enterprise Risk Management |
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