This Paper has 39 answerable questions with 0 answered.
| Roll No……………………… | |
| Time allowed : 3 hours | Maximum marks : 100 |
| Total number of questions : 8 | Total number of printed pages : 5 |
| PART—A |
(Answer Question No.1 which is compulsory and any two of the rest from this part.) |
| Marks |
| 1. | (a) | Immuno Ltd. is a multinational pharmaceutical company. It has sales offices in most of the large cities in the world, and production plants in Europe, Asia and North America. In order to maintain its competitiveness, Immuno Ltd. made a strategic decision three years ago to develop a data warehouse to address the organisation’s need for timely and accurate information. The data warehouse has been under development for two years. Although, users have seen small portions of the new system during prototyping, nothing substantial has been delivered. The response from the IT department is that due to the complexity of the operation, which is further complicated by its diverse international operations, a fully developed data warehouse will not be ready for quite sometime. Management and staff are becoming frustrated and impatient, feeling there is an urgent need for a quicker solution.
| 6 | (0) | ||||||
| (b) | Gogetter Company is interested to install an information system to facilitate electronic data interchange (EDI) with its customers and suppliers. As its Information Technologist, you are required to suggest whether to develop or purchase an EDI translator. List the factors to trade off between developing and purchasing an EDI translator. In a meeting of the Board of directors of a bank held in June, 2005, Ajoy, a nominee of Reserve Bank India on the Board, insists that before taking any decision about one-time settlement compromising a bad loan portfolio, he should be provided with details of the said account, from day-one. That particular account was good account till 2003 and had become NPA only in the first quarter of 2004. The account was operational with the bank for the last 15 years. Credit officers find it very difficult and time consuming to collect the desired information and collate documents of last 15 years.What kind of MIS is desirable which would avoid any conflict between the Board of directors and executives ? Support your answer | 9 | (0) | |||||||
| 2. | (a) | Distinguish between the following : | 3each | |||||||
| (i) | 'Secure HTTP' and 'secure electronic transactions', | (0) | ||||||||
| (ii) | 'Circuit switching' and 'packet switching'. | (0) | ||||||||
| (iii) | 'Multimedia PC Level-1 specifications' and 'Multimedia PC Level-2 specifications'. | (0) | ||||||||
| (b) | "DSS are more targeted than MIS." Comment. | 3 | (0) | |||||||
| (c) | "Expert system is a knowledge intensive computer programme, yet it is not devoid of limitations." Do you agree ? Why ? | 3 | (0) | |||||||
| 3. | (a) | There are various types of information systems in organizations. For the following scenarios, identify the type of information system being used and explain why that type of information system is being used. (Attempt any three): | 4each | |||||||
| (i) | Alok is using a spreadsheet to help him model the financial implications of a new merger that his company is considering. Alok is a financial analyst and has been using spreadsheet models to assess potential mergers for a number of years. | (0) | ||||||||
| (ii) | Biren is a clerk in the accounts payable department. His task is to ensure that all daily transactions are processed correctly. He uses his information system to enter transactions and check that they have been entered properly so that further accounts payable processing can be conducted. | (0) | ||||||||
| (iii) | Gauri is a senior vice–president for marketing in a large consumer products company. She must continually monitor sales in the major product categories and make decisions about marketing campaigns, sales force allocations, and other marketing activities related to the sales figures. Her system allows her to monitor sales up–to–the–minute and 'drill down' to see what factors are affecting those sales. | (0) | ||||||||
| (iv) | Dimple is a consumer loan analyst for a large bank. Her job is to assess consumer loan applications and approve or reject those applications. The information system she uses asks her a number of questions about the loan application, which Dimple answers by typing in answers from the client's application form. The system then makes a recommendation for approval or rejection based on the data entered and the rules embedded in the system. The system then provides Dimple with an explanation of its reasoning. Dimple can either agree with the system's recommendation or overrule it. | (0) | ||||||||
| (b) | Briefly explain any three of the following concepts: | 1each | ||||||||
| (i) | Global village | (0) | ||||||||
| (ii) | WAN | (0) | ||||||||
| (iii) | B2C | (0) | ||||||||
| (iv) | JAVA. | (0) | ||||||||
| 4. | (a) | List out the misconceptions and myths about 'management information system' (MIS). | 3 | (0) | ||||||
| (b) | Write short notes on any four of the following : | 3each | ||||||||
| (i) | New interface technologies | (0) | ||||||||
| (ii) | Asynchronous Transmission Mode (ATM) | (0) | ||||||||
| (iii) | Interactive video | (0) | ||||||||
| (iv) | Switched multi–mega bit data services (SMDS) | (0) | ||||||||
| (v) | Modes of e–commerce. | (0) | ||||||||
| PART—B (Answer Question No.5 which is compulsory and any two of the rest from this part.) |
| 5. | You own a consultancy company that specialises in providing integrated business solutions. Recently, you received a call from Nick, an old college friend of yours who is the manager of the production department of a baking company, Healthy Choice Corporation (HCC). He is asking for your advice regarding some problems that HCC is facing after a recent business re-engineering and restructuring. Company History: HCC has two product lines - organic baked products and regular baked goods. HCC was one of the first companies to identify the niche market for organic bakery products. Now, it owns the largest share of the market for organic baked products in its province. It supplies nearly 80% of the supermarkets, restaurant chains and small specialty stores. It also has approximately 25% of the market share for regular baked products. Although, HCC has a healthy market share in the industry, Nick indicated that the company has been operating close to the break-even-point in recent years. Many factors have contributed to HCC's inability to sustain its profitability. Some of the reasons are increasing competition in the industry as more and more companies have introduced health food products; increasing costs of energy and raw materials; and inefficient operations at HCC. HCC started as a family owned company. To this day, most of the mid-level managers and supervisors are people who joined the company when it was first established. The company culture has been dominated by the belief in 'making baked goods in old-fashioned way'. Its managerial style also reflects a belief in doing things the traditional way.
| 5each | (0) | ||||||||
| 6. | (a) | "The knowledge and practice of SWOT analysis and force field analysis help both at individual level to emerge as a' better human being and also at corporate level to be a winner all the time by reducing uncertainties and risks." Discuss. | 8 | (0) | |||||||
| (b) | "Meetings cannot be effective without an agenda." In the light of this statement, you are required to give guidelines for making an agenda for a meeting. | 5 | (0) | ||||||||
| (c) | Explain why silence is considered as a method of communication. | 2 | (0) | ||||||||
| 7. | State with reasons whether the following statements are true or false : | 3each | |||||||||
| (i) | "Employees' unresolved problems, whether home or work related, cost industry crores of rupees every year in absenteeism, lost productivity and decreased efficiency." | (0) | |||||||||
| (ii) | "Strategic corporate advertising has a measurable positive influence on public opinion about the company and is called general promotion advertising." | (0) | |||||||||
| (iii) | "Non–directive counseling will not contribute to the quality of inter–personal relations and organizational effectiveness because the manager will not be able to help the other person in solving his or her own problem." | (0) | |||||||||
| (iv) | "Though their education has emphasized verbal communication and neglected the non–verbal aspect, all people effectively use body language." | (0) | |||||||||
| (v) | "Persuasion is gentler than influencing." | (0) | |||||||||
| 8. | (a) | State any three benefits of counsellings. | 3 | (0) | |||||||
| (b) | Write short notes on any three of the following : | 3each | |||||||||
| (i) | fish bone analysis | (0) | |||||||||
| (ii) | SOLAADS method of preparing press release | (0) | |||||||||
| (iii) | Cognitive tendency | (0) | |||||||||
| (iv) | Ansoff matrix. | (0) | |||||||||
| (c) | Define any three of the following : | 1each | |||||||||
| (i) | Transactional analysis | (0) | |||||||||
| (ii) | Micro editing | (0) | |||||||||
| (iii) | Cover letter | (0) | |||||||||
| (iv) | Road shows | (0) | |||||||||
