This Paper has 35 answerable questions with 0 answered.
F—P13(MSM)
Syllabus 2008 |
| Time Allowed : 3 Hours | Full Marks : 100 |
| The figures in the margin on the right side indicate full marks. |
Answer Question No. 1 from Part A, which is compulsory and any three questions from Part B
and another two questions from Part C. |
| Please answer all parts of a question at one place |
| Part A (25 Marks) |
| Marks |
| 1. | (a) | In each of the cases/statements given below, one of the four alternatives is correct. Indicate the correct answer. | 1x10 | |
| | | (i) | An anti take–over defense that creates securities that provide their holders with special rights in the event of a take–over is called: | A. | Poison Put | | B. | Poison Pill | | C. | Bear Hug | | D. | Flip Pill |
| | (0) |
| | | (ii) | For an actor in Bollywood, his outstanding performance would be a/an | A. | Asset | | B. | Strategic Asset | | C. | Core competency | | D. | Capability |
| | (0) |
| | | (iii) | A Question Mark in BCG Matrix is an investment, which | A. | Yields low current income but has bright growth prospects. | | B. | Yields high current income and has bright growth prospects | | C. | Yields high current income and has bleak growth prospects. | | D. | Yields low current income and has bleak growth prospects. |
| | (0) |
| | | (iv) | The strategy of the TATA group in India could be viewed as a good example of | A. | Conglomerate diversification | | B. | Market development | | C. | Cost Leadership | | D. | Concentric diversification |
| | (0) |
| | | (v) | Value Chain Includes | A. | Customer service, Distribution, Marketing | | B. | Production, Product and service and Process design | | C. | Research and development | | D. | All of the above |
| | (0) |
| | | (vi) | The World Class approach to Cost Management would require understanding | A. | Total Production Management | | B. | Total Quality Management | | C. | Align the total Cost Management on the lines of the above two strategies | | D. | None of the above |
| | (0) |
| | | (vii) | Commercial Insurance do not include | A. | Jewellers block policy | | B. | Bankers indemnity policy | | C. | Endowment policy | | D. | Marine cargo policy |
| | (0) |
| | | (viii) | Risk Management Strategies are | A. | Avoid Risk, Reduce Risk, Retain Risk, Combine Risk | | B. | Transfer Risk, Share Risk and Hedge Risk | | C. | Both (A) and (B) | | D. | None of the above |
| | (0) |
| | | (ix) | Unsystematic Risk relates to | A. | Market Risk | | B. | Beta | | C. | Inherent Risk | | D. | Interest Rate Risk |
| | (0) |
| | | (x) | Variability in return on investment in the market is referred to as | A. | Market Risk | | B. | Physical Risk | | C. | Pooling Risk | | D. | Business Risk |
| | (0) |
| | (b) | State whether the following statements, based on the quoted terms, are TRUE or FALSE with justifications for your answer. If any statement is False, you are required to give the correct terms, duly quoted. No credit will be given for any answers without justifications. | 1x5 | |
| | | (i) | "Benchmarking" is the simulation of cost reduction schemes that help to build commitment and improvement of actions. | | (0) |
| | | (ii) | "Dogs" are the products in a high–growth market but where they have a low market share. | | (0) |
| | | (iii) | Contribution to Management Accountant in environmental scan and SWOT analysis is Research information on competitive activity. | | (0) |
| | | (iv) | RAROC in Risk Analysis means Risk and return on capital | | (0) |
| | | (v) | Interest Rate Risk refers to the uncertainty of market volumes in the future and the quantum of future income caused by the variations in the interest rates. | | (0) |
| | (c) | Define the following terms (in not more than two sentences): | 2x5 | |
| | | (i) | Channels of Distribution | | (0) |
| | | (ii) | Market Segmentation | | (0) |
| | | (iii) | Activity Based Management | | (0) |
| | | (iv) | Systematic Risk | | (0) |
| | | (v) | Cash Cow | | (0) |
| Part B (45 Marks) |
| Answer any three questions, each carrying 15 marks. |
| 2. | (a) | Discuss the importance of Strategy Implementation. What are the key steps involved in Strategy Implementation? | 6+9 | (0) |
| | (b) | The world class approach to Cost Management would require understanding the total production management, total quality management and align the total Cost Management on the lines of the other two strategies. How is it accomplished? | | (0) |
| 3. | (a) | What do you understand by Product Life Cycle (PLC)? Discuss four stages of a typical PLC Curve. What kind of strategy a firm generally adopts in each stage? | (1+5+2)+7 | (0) |
| | (b) | Examine the degree to which the three concepts of product position, product differentiation and market segmentation relate to each other. | | (0) |
| 4. | (a) | "Strategic Management is considered to be that type of management through which an organization tries to obtain a good fit with its environment". Explain briefly how forecasting can assist an organization to obtain a good fit with its environment. | 8+7 | (0) |
| | (b) | "Nine Price–Quality strategies" offer a relationship between price and quality under different perceptions. Explain. | | (0) |
| 5. | (a) | What are the types of simulation models? What are the advantages and disadvantages of simulation models? | 7+8 | (0) |
| | (b) | Discuss the principal elements of "Marketing Mix" and identify those elements that would be particularly relevant to a manufacturer of heavy commercial vehicles. | | (0) |
| Part C (30 Marks) |
| Answer any two questions, each carrying 15 marks. |
| 6. | (a) | What is Business Risk? How do you measure Physical Risk? | 7 | (0) |
| | (b) | List the different statutes governing Employer–Employee liability in India. | 8 | (0) |
| 7. | (a) | Define Risk Management and explain its important objectives. | 1+4 | (0) |
| | (b) | Enterprise risks involved in solvency transactions as well as ageing debts have to be taken care of on a day–to–day basis in the business. What are the instruments used for this purpose and application thereof? | 10 | (0) |
| 8. | Write short notes on the following: | 5x3 | |
| | (a) | Impact of Macro Economic factors and Risk; | | (0) |
| | (b) | Asset–Liability Management; | | (0) |
| | (c) | Enterprise Risk Management. | | (0) |
